Set Free Richardson
Set Free Richardson is a director and experimental creative who considers himself a cultural conduit, connecting brands to niche lifestyles and specializing in the entertainment, sports, and fashion industries.Born in The Bronx and raised in Philadelphia, Set Free Richardson, founder of Compound - a creative collective and gallery merging art, fashion, sports, and music - is known for incorporating his experiences with urban culture into breakthrough ideas. Set Free's ability to bring unique and authentic marketing ideas to the table has made him one of the most sought-after creatives in the industry, working with clients like Nike, Adidas, EA Sports, among many others.
His role in creating the AND1 Mixtapes propelled the AND1 brand into a multi-million-dollar franchise and international sensation. Always on the pulse of what’s happening, Set Free has leveraged his ties to various industries to become the creative go-to in the entertainment field as well as public tastemaker.